Avexus Group
Audio Visual Intelligence
Avexus Group
Audio Visual Intelligence
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Acoustic Solutions

The Sound of Success: Why Acoustic Ratings Are Non-Negotiable in Modern Spaces


In an era where seamless communication and immersive experiences define the success of any space—be it a corporate boardroom, a university lecture hall, or a hybrid meeting room—the role of acoustics has never been more critical. At Avexus Group, we specialise in delivering cutting-edge AV/IT solutions, and we know that even the most advanced technologies can falter without the right acoustic foundation. With innovations like Q-SYS Automatic Camera Preset Recall (ACPR) and advanced ceiling microphones from Shure and Sennheiser, achieving precise acoustic ratings isn’t just a nice-to-have—it’s a necessity.


The Science of Sound: Understanding Acoustic Ratings


Acoustic ratings measure how sound behaves within a space, dictating clarity, intelligibility, and overall audio quality. One key metric is reverberation time (RT), which represents how long sound lingers before fading. For spaces leveraging modern AV/IT systems, an RT of 0.4 seconds is often the gold standard. Why? Because this tight window ensures speech remains crisp and background noise doesn’t muddy the experience—crucial for both human listeners and the sophisticated algorithms driving today’s technology.


The Stakes Are Higher Than Ever


Enter the world of Q-SYS ACPR and ceiling microphone arrays from industry leaders like Shure (e.g., MXA920) and Sennheiser (e.g., TeamConnect Ceiling 2). These technologies rely on audio cues to dynamically track speakers and adjust camera angles in real time, creating a seamless hybrid experience. But here’s the catch: their performance hinges on pristine audio input. An RT exceeding 0.4 seconds introduces echo and overlap, confusing the system and degrading functionality. Too short, and the space feels unnaturally dead, stripping away warmth. Precision is everything.

For example, in a conference room with poor acoustics, excessive reverberation can trick a Shure MXA920’s automatic coverage into picking up unwanted reflections instead of the speaker’s voice. Similarly, Q-SYS ACPR might misjudge a talker’s location, sending the camera off course. The result? Frustrated users and a compromised experience. Getting the acoustics right—down to that critical 0.4-second RT—ensures these tools perform as intended, delivering flawless audio and video synchronisation.


Why It’s Critical to Get It Right


Spaces today aren’t static. They’re divisible, multi-purpose, and hybrid-ready, adapting to everything from intimate huddles to large presentations. Acoustic design must keep pace. A room with incorrect ratings risks:

  • Reduced Intelligibility: Voices blur into noise, undermining communication.
  • Technology Failure: Advanced systems like ACPR and beam forming mics falter without clear audio signals.
  • User Dissatisfaction: Poor sound quality drives people away, whether they’re in-person or remote.

At Avesus Group, we don’t just install technology—we engineer environments. Using advanced modelling and testing, we fine-tune every space to hit that 0.4-second RT sweet spot, balancing absorption and reflection with materials, layout, and expert calibration. Pair this with our integration of Q-SYS, Shure, and Sennheiser solutions, and you get a space where technology and acoustics work in harmony.


The Future Is Clear—And It Sounds Amazing


As AV/IT evolves, the demand for precision acoustics only grows. Ceiling microphones and intelligent camera systems are no longer luxuries; they’re expectations. But their success depends on a foundation most people never notice—until it’s wrong. With Avexus Group, you can trust that your space won’t just look good or function well—it’ll sound exceptional, unlocking the full potential of your investment.


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